Online to please your visitors and convert them into customers, you can neither possibly overlook the phenomenal significance of search engines (like Google, Yahoo, MSN), nor forget the natural emphasis of your end users for good looks and informative feel. You target optimum conversion rate for maximum web traffic, translating into two imperatives as regards your website design - it must be user-friendly and search engine friendly.
Before you design your website, research some 100 highly targeted keywords relevant to your website business and zero down to keywords that are often-used but produce lesser number of competing websites. While too many keywords may squeeze away the meaningfulness and finesse of the information from a user’s point of view, it may well declare the web page as ‘doorway pages’ to the search engines due to excessive optimization for higher ranking. More...