Google recommend the following to get better rankings in their search engine:

Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly reffered as cloaking.

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

Create a useful, information-rick site, and write pages that accurately describe your content.

Keep the links on a page to a resonable number.

Worried about fluctuations in Google PageRank may be a complete waste of time but still, the PageRank values of individual web pages on a site can give you some good idea about the importance of those pages in Google.

For example, if there are two or more pages on your site with very similar content, find the one with highest PR and then do a 301 redirect on the other pages. This is a vague example but you should get the idea.

Brandon Thomson has created a PageRank Checker service powered by the Google App Engine that lets you calculate the Google PageRank of multiple URLs in one go. You can either upload the XML sitemap file of your website or create a simple text file with a list of all page URLs and upload that to PageRank Checker.

The service can also help you find the Google PageRank of all URLs that are linked from a particular web page.

Worried about fluctuations in Google PageRank may be a complete but still, the PageRank values of individual web pages on a site can give you some good idea about the relative importance of these pages in Google.

For instance, if there are two or more pages on your site with very similar content, find the one with highest PageRank and then do a redirect (301 permanent) on the other pages. This may be a slightly vague example but you should get the idea.

Brandon Thomson has created a PageRank Checker service powered by the Google App Engine that lets you calculate the Google PageRank of multiple URLs in one go.

The service can also help you find the Google PageRank of all URLs that are linked from a particular web page.

Alexa alternatives are soon getting popularity. Compete and Quantcast are two of the few new available website popularity checkers. Alexa lost its popularity for it continued to ignore Firefox browser officially.

1. Compete.com
2. Quantcast.com
3. Alexa.com

Find out your website popularity and ranking compared to all other websites of your competitors.

Getting into the listing of any search engine is not a difficult task but what matters is how have you been listed in that particular site. In this article you can find tips which can help you get into good search engines along with increasing traffic.

Be frugal while spending on new domain
Buying new domain means starting everything from scratch. It might take a long time to start everything all over again. Hence don't spend too much on buying new domain rather work and revamp your existing site for better results More...

Keyword research or keyword analysis is one of the more challenging aspects of search engine marketing.

Selecting the most appropriate keywords or keyword phrases a website should be optimized for is ultimately the key to successful search engine positioning. If you're not targeting the right keywords and phrases, then even the best rankings are of little value.

Selecting keywords is a balance of choosing phrases that are relevant to your website, are sufficiently popular search phrases to warrant targeting (i.e. people are actually using these search phrases) and, where possible, have a low number of competing sites.More...

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.

Another class of techniques, known as black hat SEO or spam indexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices. More...