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Applying Web To Your Business

Google recommend the following to get better rankings in their search engine:

Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly reffered as cloaking.

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

Create a useful, information-rick site, and write pages that accurately describe your content.

Keep the links on a page to a resonable number.


Worried about fluctuations in Google PageRank may be a complete waste of time but still, the PageRank values of individual web pages on a site can give you some good idea about the importance of those pages in Google.

For example, if there are two or more pages on your site with very similar content, find the one with highest PR and then do a 301 redirect on the other pages. This is a vague example but you should get the idea.

Brandon Thomson has created a PageRank Checker service powered by the Google App Engine that lets you calculate the Google PageRank of multiple URLs in one go. You can either upload the XML sitemap file of your website or create a simple text file with a list of all page URLs and upload that to PageRank Checker.

The service can also help you find the Google PageRank of all URLs that are linked from a particular web page.


I have been using Justdial.com for many years to search for local businesses. It is a pretty decent search service especially when you are away from the internet - you can just call up the number and they will sms you the required information. However, if you were to use the internet, I prefer Google Local Search.

For example: You wanted to get a list of pre schools in the national capital region, would give you instant result of Pre schools and websites which contain a comprehensive list of pre-schools etc with location maps and and phone numbers.

This makes your life so much simpler. I personally like the way the content is placed and the location map support.


Worried about fluctuations in Google PageRank may be a complete but still, the PageRank values of individual web pages on a site can give you some good idea about the relative importance of these pages in Google.

For instance, if there are two or more pages on your site with very similar content, find the one with highest PageRank and then do a redirect (301 permanent) on the other pages. This may be a slightly vague example but you should get the idea.

Brandon Thomson has created a PageRank Checker service powered by the Google App Engine that lets you calculate the Google PageRank of multiple URLs in one go.

The service can also help you find the Google PageRank of all URLs that are linked from a particular web page.


Getting into the listing of any search engine is not a difficult task but what matters is how have you been listed in that particular site. In this article you can find tips which can help you get into good search engines along with increasing traffic.

Be frugal while spending on new domain
Buying new domain means starting everything from scratch. It might take a long time to start everything all over again. Hence don't spend too much on buying new domain rather work and revamp your existing site for better results More...


Keyword Analysis

Keyword research or keyword analysis is one of the more challenging aspects of search engine marketing.

Selecting the most appropriate keywords or keyword phrases a website should be optimized for is ultimately the key to successful search engine positioning. If you're not targeting the right keywords and phrases, then even the best rankings are of little value.

Selecting keywords is a balance of choosing phrases that are relevant to your website, are sufficiently popular search phrases to warrant targeting (i.e. people are actually using these search phrases) and, where possible, have a low number of competing sites.More...


Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.

Another class of techniques, known as black hat SEO or spam indexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices. More...


Online to please your visitors and convert them into customers, you can neither possibly overlook the phenomenal significance of search engines (like Google, Yahoo, MSN), nor forget the natural emphasis of your end users for good looks and informative feel. You target optimum conversion rate for maximum web traffic, translating into two imperatives as regards your website design - it must be user-friendly and search engine friendly.

Before you design your website, research some 100 highly targeted keywords relevant to your website business and zero down to keywords that are often-used but produce lesser number of competing websites. While too many keywords may squeeze away the meaningfulness and finesse of the information from a user’s point of view, it may well declare the web page as ‘doorway pages’ to the search engines due to excessive optimization for higher ranking. More...


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studio NETSOULS is a complete IT services company, offering strategy, design, development and implementation of the total solution for your web and IT initiatives. The solutions we provide, enables businesses to leverage leading edge technology to gain sustainable competitive advantages in today's marketplace.

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